Silvio Santos was one of Brazil's best known television presenters, hosting the long running Programa Silvio Santos and other variety shows on SBT for decades. Short clips of his expressive reactions circulate widely in Brazil as WhatsApp audios and meme sounds, shared out of context for comic effect. This 'Que eu faço?' line became one of those reusable reactions, passed around in edits and chats whenever a situation calls for playful confusion rather than a serious answer, and it remains recognisable even without the original scene.