Sinterklaasjournaal is a Dutch children's television programme that presents the Sinterklaas season as a daily news show, following Sinterklaas and his helpers as they prepare for their arrival in the Netherlands and the celebrations on 5 December. It has become a familiar part of Dutch November and December viewing, especially for families and schoolchildren. Short clips and boosted versions circulate online during the festive season, where Dutch creators reuse them as instantly recognisable seasonal cues in memes, countdowns and holiday edits.