Siri launched as Apple's built in voice assistant in 2011 and her recognisable synthetic voice quickly became a source of online clips, text to speech jokes and reaction sounds. Short lines like not really good spread on soundboards and in short form video because the phrase works out of context as a universal negative review. Unlike a human insult it feels neutral and repeatable, so editors reuse it for fails, reviews and reveals without needing setup, which has kept it in circulation as a simple meme reaction.