The phrase spread through TikTok and short-form video as part of the wider six seven brainrot trend, where the numbers became a shared in-joke repeated in classrooms, sports edits and reaction clips. Its appeal is less about a single original video and more about repetition: once viewers recognise the chant, creators can reuse it as shorthand for chaotic, Gen Alpha humour. That shared recognition keeps it circulating in new edits long after the first wave of clips.