The phrase itself is everyday Russian for asking how much something weighs, and as a sound it circulates mainly as a short reaction clip rather than as part of a famous scene. Creators reuse it because the question is instantly understandable even to viewers who do not speak Russian, especially when the visual already shows something large or heavy. Its appeal comes from that contrast: a simple, practical question applied to an exaggerated situation, which is why it keeps appearing in haul videos, unboxings and comedy edits.