The skull emoji became Gen Z shorthand on TikTok and YouTube for being dead from laughter, replacing the crying-laughing face in comments and edits. Clips linked to creator Matt Rose helped turn the repeated phrase into a recognizable meme audio, shared as a quick reaction much like a bruh moment. Instead of explaining a joke, users drop the sound to show disbelief, secondhand embarrassment or dark humor in under two seconds. Its brevity and instant meaning keep it popular for shorts, edits and soundboard pranks.