This sound is associated with The Elder Scrolls V: Skyrim, Bethesda's fantasy role-playing game released in 2011. Dragon audio from Skyrim became popular well beyond the game through YouTube edits, game memes and fantasy-themed short videos. Creators still use it because the roar is immediately recognizable to many players and quickly signals dragons, danger and epic scale. Even in clips unrelated to Skyrim, it works as a shorthand for a looming threat or a grand, over-the-top reveal.