Super Mario Bros. 3 was released by Nintendo for the NES in 1988, with music by Koji Kondo, and its short death jingle plays whenever Mario or Luigi loses a life before the level restarts. As retro gaming nostalgia grew on YouTube and TikTok, the tune became a go-to fail sting in montages, rage compilations and meme edits, sitting alongside game over sounds like the Roblox oof. Decades later it still works because almost anyone who grew up with games recognises that descending melody as instant, lighthearted defeat.