The phrase is best known from the outro of The Next Episode by Dr. Dre, featuring Snoop Dogg, from the 1999 album 2001. Online, the ending line became a standalone reaction sound in meme videos, gaming edits and short skits, especially for weed jokes or ironic reveals. Its staying power comes from how instantly recognizable it is and how neatly it works as a final sting. It often appears in the same kind of edit culture as Directed by Robert B Weide and MLG PWNAGE.