The phrase became a shareable soundboard clip because its long alliterative name is fun to say and easy to recognise from just the first word. Clips like this spread through short meme edits where a dramatic voiceover is placed over ordinary food footage for contrast. The full burger name acts as the hook, so creators reuse it for barbecue, grilling and fast food jokes without needing any context from an original advert or show. Its short length keeps it in regular rotation for reaction edits.