No verified source for this clip is documented: the word สนับสนุน is a common Thai term for support or backing, and the recording appears to come from user-generated soundboard culture rather than a known show, film or song. Clips like this spread when a single word is fun to shout and easy to reuse, getting shared across meme edits, short videos and chat conversations. Its staying power comes from simplicity: anyone can understand the gesture behind it, a burst of encouragement on demand, even without speaking Thai.