The clip comes from a HWaW video about levels the creator had spent 30 hours completing, where the line first me, then me became a memorable punchline. Shared as a short soundboard clip, it travelled through Russian meme and gaming edits, helped by its simple wordplay and the rewind tag attached to it. It does not need the full video to work, since the selfish twist is clear from the two short phrases alone. That self-contained joke is why editors still reach for it when a scene needs a quick, ironic ego moment.