The line comes from The Elder Scrolls IV: Oblivion, Bethesda's 2006 role playing game, where non player characters fill towns with looping ambient conversation. In the snowy northern city of Bruma, talk about the cold is constant, and this declaration fits the game's famously earnest NPC chatter. Clips of that chatter later spread on soundboards and in meme edits because the conversations sound unintentionally profound out of context. It remains popular for winter posts, with the repetition turning ordinary weather small talk into a shared joke.