The clip comes from Soccer AM, the long-running British football show known for mixing match discussion with comedy, guests and studio games. Short, chant-like moments from the programme are easy to lift into fan edits because they already sound like terrace banter. Online, this one is mainly used by football fans to celebrate straightforward wins and tease rivals, and its short length makes it simple to drop into TikTok edits, reaction videos and match-day posts without losing the joke.