Sony Pictures Television is the television production and distribution arm of Sony Pictures Entertainment, and its animated logo has closed or opened countless syndicated series and international broadcasts. The short musical ident that accompanies the logo became familiar to viewers simply through repetition at the start and end of shows. Online, television logo jingles like this one circulate widely as soundboard clips, prized for the instant authority they lend to a parody. Editors drop it onto homemade videos to mimic a network broadcast, and the joke lands because almost everyone recognises the cue.