This voiceline comes from Valorant, Riot Games' tactical shooter released in 2020, and is tied to the agent Sova using his ultimate ability, Hunter's Fury. The line spread through gameplay clips, ranked highlights and short-form edits because even non-players can hear that it means a big attack is coming. It stays popular in gaming memes thanks to its clean delivery, memorable wording and immediate association with clutch moments, similar to other recognizable callouts such as Enemy Spotted and bomb has been planted.