Juan Joya Borja, known as El Risitas, was a Spanish comedian whose infectious laugh first reached a wide audience through a television interview in Spain. In the mid-2010s, internet users began adding invented subtitles to the clip, turning his reactions into commentary on everything from technology launches to politics, and the format spread across YouTube, Reddit and social media. Because the laugh needs no translation, it travelled easily between languages and remains a shorthand for finding something absurdly funny, especially when a confident claim is about to unravel.