This sound is tied to Squid Game, the South Korean survival drama series that premiered on Netflix in 2021. Online, creators pulled its elimination style audio into memes, gaming edits and short videos to represent instant defeat or removal. It spread because the show's life-or-death game format made the cue easy to understand even out of context. The sound is still used when a clip needs a darker, more cinematic version of a fail or game over moment.