The phrase comes from Drake's 2013 single Started From the Bottom, the lead release from his album Nothing Was the Same. Built as an anthem about his early struggles and later fame, its simple repeating hook spread far beyond hip hop into sports highlights, graduation posts and social media captions. The wording became a reusable shorthand for any humble beginning followed by success, and short clips of the chorus keep circulating in edits where creators contrast where they started with where they are now.