Steal a Brainrot launched on Roblox in 2025 and quickly spread through TikTok and YouTube Shorts, built around collectible Italian brainrot characters that players buy, protect and steal from each other. Carloo sits in the Mythic tier, making his appearances rarer and more valuable in game. Clips of his voice line were shared outside the game as standalone meme audio, helped by the wider Italian brainrot trend where absurd animal and character names became remixed, ranked and quoted across gaming communities.