The phrase comes from everyday Russian slang, where nakhui adds a harsh profane emphasis similar to saying the hell or the fuck in English. This specific recording began circulating as a user uploaded soundboard clip rather than from a known film or show, and its short length made it easy to share on meme pages and in chats. Russian speaking creators spread it first, then international editors began using it as a universal stop reaction because the tone alone communicates the joke without translation.