The clock is a central symbol in Stranger Things season four, released on Netflix in 2022, where it signals Vecna's presence and his victims' visions of a grandfather clock. Fans quickly clipped the chilling chime for TikTok edits, horror reactions and countdown-style videos, turning it into shorthand for approaching danger. Its popularity has lasted because the sound is instantly recognisable even without the show's visuals, and it carries the season's darkest storyline in just a few tolls.