What Is Love was released by Trinidadian-German singer Haddaway in 1993 and became a huge eurodance hit across Europe and the United States. Its second life came through the Roxbury Guys sketches on Saturday Night Live, where performers including guest host Jim Carrey bobbed their heads in unison to the track in a car. That image became a widely shared GIF and reaction meme. Streamers later adopted the pairing as a subscription alert on platforms like DLive, where the instantly familiar dance cue marks a new supporter without needing any spoken announcement.
About this sound
The Jim Carrey What Is Love sub alert plays the Haddaway dance hook with his head-bobbing scene, used by streamers for new live subscriptions.
This subscription alert combines the opening hook of What Is Love by Haddaway with the famous Jim Carrey head-bobbing moment that turned the song into a comedy staple. The upbeat eurodance beat kicks in instantly, giving a new subscriber moment a playful, exaggerated celebration instead of a plain notification sound. It lasts just under eight seconds, long enough to let the joke land and the dance rhythm register, but short enough not to interrupt the stream. Viewers instantly recognise the reference and react with laughter, emotes and comments about the classic club scene.