New Super Mario Bros Wii launched for the Nintendo Wii in 2009 as a side scrolling platformer that brought four player co op to the classic Mario formula. Its title calls and menu sounds became instantly familiar to a generation of players. Online, fans stretched the Wii part into wiiiiii for comic effect, turning a short announcement into a meme sound for entrances and wins. The clip keeps circulating in gaming edits because the reference is clear in seconds, even for viewers who have not played the game in years.