The jingle comes from Super Mario Galaxy for the Wii, first released in 2007, with the same lose-a-life cue returning in Super Mario Galaxy 2 in 2010. Composed in the games' orchestral, playful style, it accompanies Mario's defeat whenever a run ends, a fall proves fatal, or an enemy lands a final hit. As gameplay clips, speedruns and Nintendo edits spread online, the short cue became shorthand for a lighthearted fail, and it remains popular because it is instantly recognisable to Mario fans and funny without being harsh.