The Super Soccer bumper is known as the sponsor sting heard around broadcasts of foreign football matches, covering leagues such as the Premier League, the Champions League, Serie A and the Bundesliga. Rather than belonging to one match, it functioned as a recurring broadcast marker, signalling a sponsored segment within the wider coverage. Online, it has been picked up by football creators who want their edits to sound like a professional television broadcast, especially in highlight reels and match recaps. That familiar broadcast feel is why it remains useful long after its original television run.