The line comes from Stanley Kubrick's 1987 film Full Metal Jacket, in the Parris Island boot camp opening where Gunnery Sergeant Hartman, played by R. Lee Ermey, rouses his recruits at dawn. This version uses the Italian dub, where the crude order to drop what they are holding and grab their socks became a quotable catchphrase. Clips of the scene circulated on forums, YouTube and soundboards as a wake up meme, and the Italian phrasing kept it popular with Italian speaking creators for alarms and comedy edits.