Svoya Igra is the Russian adaptation of the American quiz format Jeopardy!, first broadcast in 1994, where contestants answer questions across timed rounds for points. The end of round sound became familiar to viewers through years of broadcasts, marking the shift from play to scoring. Clips of the show later circulated online, and editors began lifting the sting for their own quizzes, game streams and timed challenges. Its recognisable game show timing keeps it useful whenever a creator needs an unmistakable time-up signal.