This audio is widely used in Brazilian meme edits as a dramatic hype phrase for entrances, power-ups and exaggerated reveals. Even when the original source is not clearly credited in reposts, the line spread through short-form videos, group chats and soundboard shares because it is instantly recognizable and easy to apply to many situations. Its staying power comes from the contrast between the huge, announcer-style delivery and the usually ordinary footage it is paired with. Creators often combine it with an air horn for extra impact.