The original bong is the short chime long associated with Taco Bell restaurants and advertising, instantly recognisable to fast-food fans. Online creators later remixed it into a bass-boosted form, following the wider trend of distorting familiar sounds until they sound louder, heavier and funnier. Shared through meme edits, short videos and soundboards, the boosted version became a standalone joke in its own right, used less to advertise food and more as an exaggerated punctuation mark. Its appeal lies in that familiar chime surviving underneath the distortion.