The Taco Bell chime itself comes from the chain's advertising, where a single deep bell tone became one of the most recognisable fast food sounds in the United States. Short remixes that loop and pitch that bong spread on YouTube in the 2010s, with this version credited to creator xenocide15. Editors kept reusing it because the tone is short, musical and instantly understood out of context, so it migrated from remix videos into meme compilations, edits and soundboards as a reusable comic sting.