Taco Bell is an American fast food chain founded in California in 1962, and its name and bell logo have made a bell chime a natural part of its advertising for decades. Online, that single toll was lifted from commercials and shared as a ringtone and short meme clip, often labelled the Taco Bell bong. It spread through soundboards and short videos, where creators use it as an instant shorthand for Taco Bell itself, late night cravings and fast food humour, which keeps the short clip in regular use.