The line comes from Overwatch, Blizzard Entertainment's team-based hero shooter first released in 2016. In the game, the cowboy hero McCree speaks it as he activates Deadeye, locking onto enemies before firing a volley of shots. Gameplay clips and highlight reels carried the phrase far beyond the original matches, and editors soon reused it as a shorthand for any tense standoff. Its simple Western wording, confident delivery and connection to a famous ultimate ability have kept it in regular use for memes, montages and reaction videos years after release.