The audio comes from a Magazine Luiza commercial broadcast in Brazil in May 2020, identified in its file metadata as Comercial Tem na Magalu Maio 2020. It belongs to the retailer's long-running Tem no Magalu advertising slogan, with this version focused on pra se exercitar, or exercising at home. Released during the early months of the COVID-19 pandemic, when home fitness gear was in high demand, the catchy chorus was ripped and shared as a standalone meme clip on soundboards and messaging apps, where Brazilian users still reuse it to joke about shopping.