The phrase comes from a televised address by Michel Temer, who served as president of Brazil from 2016 to 2018, after recordings linked to the JBS meatpacking company raised calls for his resignation in May 2017. In his response, Temer insisted he would not resign and would fight to clear his name, and the short refusal quickly circulated as a news clip and meme across Brazilian social media. It remains in use because the line is short, instantly recognisable in Brazil, and perfectly suited to jokes about refusing to quit.