Temu, the online shopping platform, used Shop like a Billionaire as the central slogan of its Big Game television advertising, with a catchy animated musical spot built around ordinary shoppers feeling rich while buying low priced items. The song segment circulated beyond the broadcast on video platforms and was clipped into short sounds for memes and edits. Its appeal comes from the contrast between billionaire status and discount shopping, a joke that has kept the line in use for haul posts, parody ads and ironic flexing online long after the campaign aired.