The sound circulated through fan made Mario videos, most notably the Mario Plays Baldi's Basics series, where Mario's cheerful voice was pushed into horror game situations. Baldi's Basics is known for sudden chases and jump scares, which made a terrified Mario reaction a natural fit and easy to reuse. Clips were then shared on soundboards as a standalone scream meme, detached from the original video. It remains popular because the contrast between a family friendly hero and genuine panic still reads instantly in gaming edits, reaction videos and short meme compilations today.