The clip comes from the Spy’s dialogue in Team Fortress 2, Valve’s class-based multiplayer game released in 2007. The French-accented Spy is voiced by Dennis Bateman, and “merde” is a French expletive commonly translated as “damn” or “shit.” Short extracts from the character’s dialogue spread through gameplay videos, animations, memes, and soundboards because his controlled delivery makes moments of frustration especially funny. The line remains recognizable in TF2 edits and also works as a general reaction to plans going unexpectedly wrong.