The phrase existed as a schoolyard double entendre long before television, but it was popularized in its modern form by Michael Scott, played by Steve Carell, in the American version of The Office, which ran from 2005 to 2013. Scott used it constantly as an inappropriate workplace punchline, and clips of his delivery spread widely on YouTube and social media. Shortened versions now circulate alongside other reaction clips like bruh, keeping the joke usable even for viewers who have never watched the series itself in full.