Terry Tate, Office Linebacker was created for a Reebok advertising campaign that debuted during the Super Bowl in 2003, with former wrestler and actor Lester Speight playing the enforcing linebacker hired to keep an office in line. The short films turned everyday violations like taking the last coffee or making personal calls into brutal football tackles. Clips and quotes kept circulating online long after the ads aired, and this line survived as a shorthand reaction for catching someone misusing the phone at work or getting caught in the act generally.