The phrase comes from a January 2008 press conference after the Dallas Cowboys lost a playoff game to the New York Giants. Wide receiver Terrell Owens, wearing sunglasses and holding back tears, defended quarterback Tony Romo against criticism with the line that's my quarterback. The moment was replayed widely on sports television and later clipped online, where its earnest emotion made it a lasting reaction meme for loyalty, fandom, and over-the-top support in arguments about players and teams.