The More You Know began in 1989 as a series of public service announcements on NBC in the United States, featuring celebrities delivering short educational messages. Each segment closed with a distinctive musical sting and a star shooting across the logo, a format parodied for decades on television and online. As meme editing grew, creators isolated that closing sting and began boosting its bass for comic emphasis. The boosted version now circulates on soundboards and in short videos as shorthand for mock enlightenment after any trivial discovery.