The line comes from the American version of The Office, the NBC workplace comedy that ran from 2005 to 2013, spoken by regional manager Michael Scott, played by Steve Carell. Scott often invents confident explanations for everyday anxieties, and this exchange summed up his logic in a single phrase. After the series ended, the clip kept circulating in edits, reaction posts and soundboards because the made-up word stitious is instantly memorable. Fans still quote it whenever luck, rituals or sports superstitions come up in conversation online.