The exact recording behind this clip is unattributed, but the stretched sports-arena holler has lived online for years as a reaction to championship moments. It picked up traction around Super Bowl season, when highlight pages and meme accounts needed a quick victory shout louder than a commentator call. Shared as a downloadable meme sound, it now pops up far beyond football, anywhere a creator wants an instant crowd-style eruption. Like any classic drawn-out yell, its staying power comes from being readable in under a second.