The 'then it go fart' phrasing circulated as a short meme caption and soundbite on social video platforms, where creators reuse the same two-second clip as a ready-made punchline. Its popularity comes from the contrast between a plain, matter-of-fact setup and a crude payoff, a structure that works across gaming, reaction and sketch videos without needing context. Because the clip is so short and recognisable, it is often saved to soundboards and reposted in compilations, helping it persist as a simple shorthand for an embarrassing or anticlimactic moment.