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Thick Of It is a 2024 song by British YouTuber and rapper KSI featuring Trippie Redd, and its chorus quickly became one of the most recognisable hooks of that year. The line spread across TikTok and short-form edits, where creators used it both sincerely for hype moments and ironically for overconfident or dramatic scenes. Its simple, chant-like melody made it easy to reuse, remix and pair with almost any clip, which helped it stay popular long after the song's initial release.
About this sound
The catchy opening hook from KSI's Thick Of It, used in memes, edits and reaction videos to hype up a dramatic or triumphant moment in short-form videos.
This short clip captures the instantly recognisable hook from Thick Of It, with a confident, upbeat vocal delivery over a bright, driving beat that builds quickly and lands with a punchy, anthemic feel. The melody is simple and repetitive, making it easy to remember after a single listen, while the energetic rhythm gives any scene a sense of swagger and momentum. It works best as a burst of hype, turning an ordinary reveal, entrance or victory into something that feels bigger, louder and deliberately over the top.
