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thick of it short

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Short clip of KSI singing the opening line everybody recognises from his 2024 viral song, used as a meme sound effect in edits, reactions and TikTok videos.

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About this sound

Short clip of KSI singing the opening line everybody recognises from his 2024 viral song, used as a meme sound effect in edits, reactions and TikTok videos.

This is a short excerpt from KSI's song Thick of It, built around the instantly recognisable opening line about being in the thick of it. The vocal is earnest and overly dramatic for such a brief moment, delivered over a polished pop rap beat that swells quickly before cutting off. That contrast is why it lands as comedy in edits, because the serious tone clashes with whatever mundane or embarrassing situation is on screen. Viewers hear the first few notes and immediately expect a cringe, ironic, or overhyped reveal.

Pro tip

Drop it right before the punchline and cut on the word thick so the beat hits with the visual reveal. Keep the original vocal loud and clean, avoid adding reverb, and do not loop it, the joke works because it ends abruptly.

How people use it

Adding ironic hype to a totally average gaming clip.
Scoring a cringe reveal in a TikTok edit.
Poking fun at a friend's overly serious moment.
Opening a meme montage with instant recognisable energy.

More information

Thick of It was released by British YouTuber and rapper KSI in October 2024, featuring Trippie Redd. The song quickly spread across TikTok and YouTube, not just as a single but as a widely mocked and remixed meme, with the opening line becoming its most quoted part. Short clips were turned into soundboard staples for ironic edits and reaction videos. Its continued use comes from instant recognition, as even a three second snippet signals cringe comedy without needing any setup or explanation.

FAQ

What is the Thick of It short sound?

It is a three second clip from the start of Thick of It by KSI, featuring the line about being in the thick of it. Creators use it as an ironic meme sound for cringe, overhyped, or funny reveal moments in short videos.

Who sings Thick of It?

Thick of It is performed by British YouTuber, boxer and rapper KSI, whose real name is JJ Olatunji, with a feature from American rapper Trippie Redd. It was released as a single in October 2024 and quickly became a viral talking point online.

Why is Thick of It used as a meme?

People use it because the delivery is so earnest that it feels funny when placed over ordinary or embarrassing clips. The opening is instantly recognisable, so a very short excerpt is enough to set up an ironic, cringe comedy tone for viewers.