The phrase spread as a short TikTok audio used for ironic music commentary, where creators play it over songs, edits and reaction videos to signal that something is not quite living up to its hype. Its appeal lies in the confident contradiction at its centre, which is easy to reuse across different genres and contexts without needing extra explanation. Because the line is brief and instantly quotable, it has stayed useful for memes about taste, hype and disappointment, especially when a creator wants to undercut a song while still pretending to be an expert on what makes one great.