The line comes from Toby Dawson, known as TobiWan, casting the Vega against CDEC wild card match at The International 2015, Dota 2's major annual championship. In the moment, he questioned why a crucial stun had not been used as a play developed, and the clip quickly circulated among Dota fans who recognised the same frustration in their own games. Because missed crowd control is a universal Dota experience, the short shout has remained a handy reaction sound for stream highlights, memes and ranked play montages long after the original match.