Tony Montana is the fictional protagonist of the 1983 crime film Scarface, played by Al Pacino, who rises from Cuban immigrant to powerful Miami drug lord. Over time, the character became a cultural shorthand for ambition, excess, and ruthless confidence, appearing on posters, in music references, and across internet culture. Short clips using his name or voice are now reused in memes and video edits because audiences recognise the attitude instantly, even when they have not seen the film, keeping the character relevant decades after its release.